Pro Every Person
D&AD New Blood Wood Pencil Winner
Problem: 44% of languages are gendered. This creates a self-identity crisis, particularly for those who identify as non-binary or transgender.
Insight: Language learning should be inclusive for everyone; it is at the forefront of self-expression.
Solution: Duolingo introduces Pro Every Person; a campaign which celebrates diversity through recognising each individual, by incorporating both unofficial and official terminology inclusive for everyone.